We own and operate an online social health network platform with multiple, condition-specific sites and mobile applications which we call “sites” and/or “communities.”
Our mission is to empower consumers and help enable a more consumer-centric healthcare industry. We use the power of social networks to help consumers more actively navigate and manage their care. Our condition-specific websites connect patients and caregivers, unlocking new opportunities to foster engagement, peer support and knowledge-sharing.
We respect your privacy.
We make it a priority to build your trust and confidence. In an effort to provide this level of trust around confidential information and privacy on the web we take the following approach to earning your trust.
Third, we employ third party privacy verification service to audit and confirm that we are conforming to best practices in consumer privacy
About Your Participation
In an effort to further our mission to empower consumers and help enable a more consumer-centric healthcare industry, you may provide us specific information, including Personally Identifiable Information (defined below). This information is provided on your own volition as you do not have to join an Alliance Health community or register for offers in order to browse and read the content in the public portions of our sites. We always treat acquiring this information as a privilege and will maintain your Personally Identifiable Information as highly confidential and will not share it with anyone without your consent.
When you register to join an Alliance Health community and/or register for offers available through our advertising partners you consent to sharing information about yourself, Personally Identifiable Information, so that we can make our services and the services of our partners available to you.
When you join an Alliance Health community, you may set up your personal profile, set and update privacy settings, form relationships with other members, send messages, perform searches and queries, and transmit information through various channels.
Information Alliance Health Collects
Personally Identifiable Information
Personally Identifiable Information is information you voluntarily provide and that is collected when you register for community membership or advertising offers presented to you by our Partners. Personally Identifiable Information is information that can be used to identify you, or any other individual to whom the information may relate personally. We do not collect Personally Identifiable Information unless you choose to provide it to us. Some examples of Personally Identifiable Information that we collect may include:
- A first and last name
- A phone or other physical address, including street name, city or town
- An email address
- A telephone number
- Contact information
Any other information the permits the physical or online contacting of a specific individual.
As is true with most websites, we gather certain information automatically and store it in log files. This information may include:
Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data:We may use this information in the administration of this site, diagnose problems with our server, to improve site usability, to analyze trends, to track users’ movement around the site, and to gather Demographic Information (definition below) about our user base as a whole.
Click-through URL:In some of our email messages we use a click-through URL linked to content on our site. When visitors click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our communications. If you prefer to avoid this type of tracking; avoid clicking text or graphic links on the site or in site related emails.
Pixel tags:Pixel tags are tiny graphic images that tell us what parts of our site visitors have visited. This allows us to measure the effectiveness of searches visitors perform on our site. Pixel tags also enable us to send email messages in a format consumers can read. Pixel tags also allow us to determine whether emails have been opened, thereby ensuring that we’re sending only messages that are of interest to consumers. We may use this information to reduce or eliminate messages sent to consumers.
Web Beacons:We employ or our third party tracking utility partner employs a software technology called clear gifs (a.k.a. Web Beacons), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customer’s personal information.
Demographic Information: Based on our collection of your geographic location such as a submitted zip code or your IP address, we may extrapolate demographic characteristics about you. This data is not unique to you but refers to selected population characteristics, based on your geo-location and may include, age, preferences, gender, race or ethnicity, occupation, career history, interests and favorites.
Behavioral Information: Behavioral information, individual and aggregate, is about individuals’ online activity over a period of time to determine potential future behaviors or interests. We use behavioral information in aggregate to improve your web experience including presenting content and offers that may be most relevant to you based on previous online actions.This information can include information regarding how visitors use our sites, the areas of the sites that are visited, what services are accessed, and information about your computer hardware and software, geolocation, browser, operating system type, domain names, access times, and referring Web site addresses.Some of this information is necessary for analyzing the use of resources, troubleshooting problems, preventing fraud, and improving our services.
Cookie Information: A cookie is a small text file stored by a web site on your computer to track information. It is important to know that there are many types of cookies. We may link cookie information to Personally Identifiable Information. Following each cookie type are links for information on how to manage your privacy for that type of cookie.
Browser Cookies (HTTP Cookies) and IP address information: We use browser cookies for application functions, login purposes and to deliver content on our Web site that is specific to your interests, and we may use information from cookies for advertising, and other marketing and content serving purposes.The cookie does not track any personal information about you, provide us with any way to contact you, or extract any information from your computer.